about
Hola,
Floca was imagined as a small project built on the foundations of love for well-made and durable garments, envisioning a laid-back approach to wearing clothes, more conscious and honest with ourselves and our two homes: this only planet and our own body.
I definitely wanted to use the best resources around, close to where I live, in order to stay true to my ethos. That is why all garments are made of 100% Spanish wool. Just like that. No blends with other synthetic materials, only wool from our sheeps. My favourite natural fiber because of its Spanish origin, amazing virtues and how it beautifully endures time. A real natural beauty on its own.
This sense of durability and slowness is what inspires our little collection of timeless, serene pieces for a simple and essential living. I imagine each design to make you feel good on yourself, comfortable and beautiful at the same time. I believe in the pleasure of wearing clothes that soothe and heal; knits that connect you with nature through the soft touch of wool.
Knits that feel like a hug and bring you joy.
As a reflection of our daily life, I try to be as gentle as possible, making every effort to minimize the impact and keeping the sense of responsibility at every decision I make. This is what I feel I must do since we are creating new products that go into the world.
Every piece is carefully built to last for years and to be worn by anyone, anyhow, everyday. I believe that well-made garments are inherently sustainable, specially if they are locally sourced and made.
Production is kept small and only limited batches of each design are made to prevent overproduction and textile waste. This allows me to have a better control and traceability over the whole process and things can be done at a humane pace by everyone involved. Walking a different path away from trends and stablished seasons, also favours the creative process and lessens stress from our crafters.
Another essential thing for me when brewing up Floca, was to support the local economy and getting to work with small businesses. So I got the chance to know incredible humans that deserve all my admiration and gratitude. Thanks to these crafters and entrepreneurs, every piece can be locally produced in Spain within a magical triangle between Galicia, Madrid and Barcelona.